BATCH
Creation of a property brochure for an Adelaide, Australia based developer who has tastefully converted a former bakery into high end apartments. This campaign was targeted at empty nesters seeking a luxurious retirement. The type lock up sits within an invisible grid suggestive of both cohabitation in apartment style living as well as batches of baked goods. The typeface echoes the building’s combination of old and new through a contemporary sans serif font with an imperfect, distressed outline to suggest ageing.
