SIB.
Design of the packaging and wider visual language for Sib., a Melbourne, Australia based start up selling human grade baked dog treats. The brand reflects the client’s quirky personality and is aimed at mindful owners seeking premium products for their pets. The central concept, elevating the status of pets to that of family members, is embodied within the brand name ‘Sib.’ (blood relative). The brand colours echo the progressiveness of the mission. The packaging design centres the animal, whilst nodding to a utilitarian but elevated look and feel.
