Best Bits
Overview: Naming, branding and environmental design for a Birmingham comedy festival. The visual identity is human and playful, focusing on the facial expressions which connect comics and audiences.
Roughly cut photographs bring a sense of human tangibility to the design and imitate the incisiveness of comedic punchlines. This incisiveness is carried through into the brand tone of voice which is direct and to the point.
The type lock up operates as a system capable of being rolled out across event signage and merchandise.
Client: Birmingham multi-venue comedy festival
Concept: Cut the fluff
Disciplines: Event branding, UI (App), Handmade
