NOTA!
Re-brand of a UK based restaurant chain with the aim of reconnecting to the brand’s jazz roots and appealing to a target audience who are sceptical of chain restaurants. Nota (‘note’ in italian) takes the energy and vibrancy of jazz music and infuses it into the brand’s core visual identity. This is achieved via a wordmark inspired by vintage jazz posters, a daring colour palette and repeated elements (conveying energy but also evoking repetitive musical riffs and phrases).
