Recaptcha
Overview: (D&AD submission) Research, solution and brand development for Humanity recaptcha’d; a social media driven campaign (in collaboration with media agency 21GRAMS), aimed at combatting the rise in smart phone induced myopia present in Gen Z.
The users doom scroll is interrupted by a cause driven video igniting an emotional response and serving as a gateway to an interactive CAPTCHA based puzzle game.
This game forces the user to confront the connection between screen time and myopia in an engaging way that makes them question their own sense of humanity.
Client: UK based media agency
Concept: Humanity recaptured
Disciplines: Brand, Digital, UX
